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Read Chapter 8 in your textbook–Influencer Marketing.
You will be asked in this assignment to create an audit of one of the influencers your currently follow on social media. This influencer could be a foodie influencer, lifestyle, sports, home decor, etc. This influencer needs to have a strong social media following and be someone you would be interested in.
To receive full credit for the assignment, upload the following on a one to two page pdf document:
Background of the account
Review of media coverage of this influencer (have they gotten any publicity for their account?)
Brand voice, aesthetic, and look for the account
Brand collaborations (have they partnered with any businesses or brands?)
Review of their media kit (do they have a media kit presented on their website?)
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