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Purpose
This assignment is intended to help you learn to analyze customer retention and price discrimination.
Overview
Business briefs are used throughout the course to assist students in applying the knowledge obtained through discussions, readings, and simulations to real-world scenarios. In this module, you will be reviewing customer retention and price discrimination.
Action Items
Read the case study, Spectrum – The Spawn of Time Warner Cable and Charter Communications – Navigates Challenges from Cord Cutting and Mobile Competition on pages 473-491 in Baye and Prince (2022).
Review the Business Brief Guidelines.
On page 493 of Baye and Prince (2022), read Memo 5.
Write a 1- to 2-page business brief that includes:
Opening: Provide an overview of the memo itself to inform the reader what the outline will encompass.
Put together a response that:
States whether you think the plan noted in the memo would increase economic profits.
Whether there are any risks that would cause the company to lose money if the plan was implemented.
Include 1-2 resources in addition to your textbook.
https://franklin.instructure.com/courses/16749/pages/business-brief-guidelines
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