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Prepare a strategic entry plan for your multinational employer seeking to enter an emerging market addressing the following key items:
1. (Target) Market and Competitive Situation
2. The Business – Why and What
3. The Strategy
4. (Operating) Business Model
5. Sales & Marketing Plan/Strategies (Go-to-market/entry strategies)
6. Differentiators (or Branding)
7. Team (background and why you)
8. Timeline (your launch and action plan)
9. The Social Impact or contribution through the proposed entry
10. Potential Partner(s)
11. Risks and Challenges of operating in the market (and strategies for overcoming them)
12. Others
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