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Portfolio Project Part 1: Business Strategy
The development of information technology has fundamentally transformed the modern business environment, providing new opportunities for development, but also creating many challenges. On the one hand, the development of e-commerce and cloud computing makes doing business much easier and cheaper, allowing even micro-enterprises to reach the most remote parts of the world. On the other hand, this increases competition and requires accurate analysis and planning of activities to justify the choice of business strategy.
In this portfolio project, you will put into practice your knowledge in the field of determining competitive advantages, analyzing the business environment, and choosing an appropriate strategy, as well as demonstrate how information technologies can help create and develop your business.
For your Portfolio Part 1, you will analyze your online vegetarian catering company’s strengths, weaknesses and competitive environment in order to understand which business strategy you are going to apply:
Evaluate your company’s strengths, weaknesses, opportunities, and threats by conducting a SWOT Analysis.
Determine the main sources and intensity of competition in your sector by conducting Porter’s Five Forces Analysis.
Identify the business strategy (based on Porter’s three Generic Strategies) you are going to follow in order to achieve success and explain why you have chosen
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