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Please read the attached article “Blew Minds: Leveraging Influencer Communication Strategies” before completing the prompt below.
A. External Communication
1. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
2. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered.
3. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
4. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used.
B. Follow up
1. Explain how your message and delivery decisions align with the mission, vision, and goals of the organization.
2. Describe how you will monitor and measure how the information was received and interpreted by your internal audience.
3. Describe how you will monitor and measure how the information was received and interpreted by your external audience.
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