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PEER EXAMPLE:
SMART Goals and Formal Outline
Introduction-
WeCare Medical Tourism Services is expanding to Switzerland. WeCare facilitates travel, accommodation, and medical appointments for patients seeking medical treatment abroad.
State the specific target market for the venture.
The target market is patients seeking high-quality medical treatments, cosmetic surgery, or wellness therapies.
An analysis of the competitive advantage of your venture (Why will it be successful?)
Access to high-quality care.
Knowledgeable and compassionate staff.
Customized attention through the planning process.
PESTLE for Switzerland.
Political: One of the safest countries. Economy: Inflation and interest rates are low. Social: Highly educated workforce. Technology: well-developed research and development sector and clinics offer outstanding infrastructures. Legal: effective data protection laws and labor laws that protect employees. Environmental: Natural disasters that can affect infrastructure and the loss of economy and human life. Loss of tourism.
A 6- to 12-month timeline of your venture’s expansion.
Months 1-3: Completing research on service exporting, the market, and partners such as clinics and hospitals.
Months 4-6: Creating the service packages, prices, and developing the website.
Months 7-9: Creating partnerships with travel agencies, accommodation, and transportation services.
Months 10-12: Promotional activities and attending healthcare fairs.
SMART Objectives
WeCare will assist 100 patients with travel, accommodations, and appointments in the first year with a 90 to 100 percent satisfaction rate. We will track our bookings every 3 months and make necessary changes in marketing, scheduling or address any patient satisfaction issues.
A summary of startup human resources and marketing concepts
Human Resources: Begin recruiting medical and travel coordinators and customer support.
Marketing: Develop a digital marketing plan and attend medical conferences and healthcare fairs
A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.)
Strengths: Five years of providing excellent support to patients in the U.S.
Weaknesses: First international venture. Need for multilingual staff.
Opportunities: Contribute to the economic growth of Switzerland.
Threats: Natural disasters affecting staff and revenue.
Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
Perform research on service exports.
Perform research on service export resources and assistance.
Conclusion
Summarize each point involved with the new service export venture.
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