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PATH B Demonstration of Conceptual Understanding
PLUS Final Stage
You are provided a pdf KEY for HFFA, including pages
showing all tables completed that lead up to the Matrix Map, as well as the
final Matrix Map itself. You also
have the textbook description of the analytical process including the Everest
Environmentalists example, plus the complete worked Excel example for
Everest Environmentalists which you can explore along with the book to
understand what is happening. Drawing on these resources, YOUR JOB for Path B
is to write an explanatory document, organized with HEADINGS FOR EACH TABLE
in the key (you don’t have to include the tables, just number them the same way
they are shown in the key), in which you explain to the Board and CEO what kind
of information is in each table, what data were used to create it, why the
table is important, and why it is needed to move towards a greater
understanding of the overall business model (ultimately reflected in the Matrix
Map.) Explain things in plain language and in context given what you understand
about HFFA, just like you are talking to the board and CEO; do not just string
together quotes from the book — that will not impress them as they are paying
for your expertise and understanding. For each table you should have at least
3-4 sentences but for the Determination of Full Costs table as well as the
Mission Impact table you will definitely need more than that to do a good job –
probably two paragraphs for each. For
the Mission Impact table you can do a little “creative reconstruction” on how
the aggregated mission scores shown were arrived at (since that should have
been done through a group process involving stakeholders, as described in the
book) – you can simply summarize a reasonable and feasible process as if it
happened. Watch out for pages that might have more than one table on them.
Prepare your document in single-space with headings for each table. Your whole
Part A if single-spaced shouldn’t need to be longer than about 3 pages maximum.
Once you have completed the narrative with headings and
explanations for every table leading up to the Matrix Map in a Word document, then
move on to the FINAL STAGE described below, which everyone must
complete regardless of path. Include your Final Stage narrative at the end of
the Word document you already created. You will upload one (1) file to
the dropbox for this assignment, which will include your narrative describing
the stages of analysis (resulting in the Tables and the Matrix Map) and also,
at the end, the Final Stage where you interpret the Matrix Map for the board
and CEO as described below.
**** AND
(EVERYONE MUST DO) ****
FINAL STAGE – Everyone completes this
in Word
Finally, having completed either Part A or Part B, everyone
must write a narrative based on the Matrix Map for HFFA included in the pdf
Key. Write up the talk you would give the board and CEO about their current
business model as revealed by the Matrix Map AND summarizing your
recommendations for strategy moving forward given the information revealed.
Length should be about 750-1,000 words. Reflect both your understanding of the
readings for Modules 5 and 6, including the Bell, Masaoka and Zimmerman (2010) book
as well as your understanding of the HFFA context described in the scenario
earlier in this document and revealed through the analysis. Communicate as if
you were in fact dealing with your nonprofit leadership audience (professional,
layperson style), not as if you are writing to me (academic style). Write
clearly and professionally but do not condescend or be overly casual. Those who
chose Path A (Excel) will upload this document as a second file along with
their Excel file to the dropbox. Those who chose Path B (Conceptual) can
include the Final Stage as the last part of their Word document, and upload
just that one Word document to the dropbox. No one needs to upload the PDF
key, I have that already .
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