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Milestone Two Guidelines and Rubric
For Milestone Two, you will complete a draft of the SEO Strategy section of your search engine plan. In this section, you will conduct an SEO audit of your website and then recommend three SEO techniques for your company. Use the SEO Audit Checklist to assist you with Milestone Two. Milestone Two provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.
Specifically, the following critical elements must be addressed:
SEO Strategy: In this section, you will conduct an SEO audit of your website and then recommend three SEO techniques for your company.
Keywords: Using the Google Trends tool, select five keywords to target that align with your website’s theme. Present your keywords in a bulleted list and provide a screenshot of the results from Google Trends. Keep in mind that you will make your SEO recommendations around these keywords.
Audit: After conducting a website SEO audit using the checklist provided, present your findings, highlighting your website’s strengths and weaknesses. Present your answer in the form of a two-paragraph summary.
SEO Techniques: Recommend three SEO techniques to improve organic traffic to your website. Make sure you support your answer with findings from research and specific examples from previous sections.
What to Submit
Your draft should be 1–2 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.
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