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Marketing Issues Organ and/or blood donation (USE all
chapters in the book as your guide and address the issues based on the
chapters, like Marketing Mix, SWOT, Segmentation, etc.):
Minimum length of the
report: 15 pages (the content – not
including cover page/cover letter/reference page)
Maximum length of the report: 25 pages
Minimum number of references to be utilized in this
project: 10 (no maximum stipulated)
PLEASE, provide
appropriate labels to each of your sections and subsections.
Specific Guidelines for these assignments:
Some guidelines for ORGAN/BLOOD/BLOOD PRODUCT(S) –
Marketing, Donations, and procurement: In this assignment you need to write a
marketing plan/strategy to encourage organ and/or blood and/or blood product
donation in the country of your choice.
You can also include sections such as: Identify the various types of
organ and/or blood donation offered in the country; Provide a descriptive
analysis utilizing the concepts of Marketing Mix (the 4 P’s) and SWOT analysis;
Issues and challenges pertaining to donation of these products (like ‘shelf
life’ for the products, etc.) rules and regulations related to organ donation
and procurement; historical data; cost issues; uses of donated organs, etc.; policies
and procedures for volunteering for blood donation; Strategies to increase
donation and procurement; Logistics and transportation – including issues like
long does one have to transplant an organ before it is useless (i.e.,
wastage/distribution/etc.); ethical issues; etc.
Must Cite in text and have references sheet. APA format
Use of headings/subheadings is strongly encouraged.
Use of tables,
graphs, and figures enhances the quality of the paper.
Make the report look attractive and well organized. Don’t
use multiple types of fonts.
Report should flow
nicely and sound not fragmented.
Provide proper
citations throughout the paper.
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