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Mainstream corporations often engage in corporate social responsibility to attempt to reduce harm that their industry has brought to a sector (i.e., Patagonia trying to protect the environment by changing manufacturing practices). Patagonia, Honda, Toms, and Lego are just a few of many examples of companies with strong corporate responsibility programs. In this homework assignment you will apply what you learned about globalization and CSR to analyze a company (from our class discussion or otherwise) that is striving to upend some of the damage that multinational corporations have caused to the environment, consumers, and the market.
Object of Analysis (300 words + 2 images): Briefly describe one or two of the strategies/interventions that the company you have selected is using to ‘interrupt’ the damages brought about by their industry (e.g., outdoor equipment, beauty, clothing, etc.) to the environment, consumers, markets, etc. Demonstrate your research into the company and its efforts by discussing how the problems came to be (i.e., why are toxins allowed to be ingredients in beauty products), and why the company is striving to move beyond the laws (sometimes, even striving to change them) to make a significant improvement. Use two images (sourced from the web, with a link or a source) that demonstrate these branding efforts.
Theory (150 words): In your own words, very briefly explain ‘globalization’ and ‘corporate social responsibility.’
Application & Analysis (400 words): How do ‘globalization’ and CSR jive with the example you selected? How (if at all) do these efforts of the company illustrate the company is considering VUCA factors? How does this company illustrate a commitment to multicultural and/or cognitive diversity? Who is the leader of the company, and how do they frame the company’s impact on globalization? (In your answer, demonstrate your understanding of globalization, crisis, and CSR by referencing the text and lecture materials).
Conclusion (150 words): Based on your analysis, answer the following: does CSR ‘do good’ in the world, or should the responsibility of corporations only be to increase the value of their shareholders? Does remote work benefit the world? Ultimately, do you believe that globalization is a force for good or evil in the world?
Formatting:
Proper spelling, grammar, and syntax
Double-spaced
Typical font (12 point)
Include a word count for each section
You must fall within a 15-word range for each section. Failing above or below a 15-word range, or failing to include a word count, will result in a 5-point deduction per section.
Label each section corresponding to the homework assignment
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