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Instructions – Part A
The objective of this assignment is to develop an understanding of the engineering design process. You will apply
concepts from the “Design for Six Sigma” approach to translate Voice of the Customer into product critical-to-
quality characteristics.
Choose a consumer product that you have personally used and has evolved or changed through a recent re-design, e.g.,
Apple iPhone, Volkswagen Beetle. This must be a product that you have used as a consumer. You will use this same
consumer product for Part B of this assignment.
For your chosen consumer product:
• Discuss the following:
o Describe the product, including whether it is the current design or an older design. Be specific on company,
make, model, version, etc.
o Summarize your experience with this product as a consumer.
o Acquire Voice of the Customer, both based on your experience and obtained through research.
o Develop at least three (3) customer requirements from the VOC you acquired.
o Formulate at least three (3) technical requirements, stated as product critical-to-quality characteristics
(CTQs). Determine the target for each CTQ.
For this assignment, you will need to identify and cite sources of information, for example websites, social media, and/or
personal communications. The Chicago-Style Citation Quick Guide, Author-Guide section, has some great examples on
how to do this correctly (link: https://www.chicagomanualofstyle.org/tools_citationguide/citation-guide-2.html).
This is an individual assignment, not a team activity.
You cannot re-use work that was submitted for another course or previous section of this course.
You will submit your work via a Canvas assignment, which checks submissions for plagiarism potential. The use of
generative artificial intelligence (AI) is not allowed for this assignment; your work will also be checked for AI-generated
text. Both plagiarism and use of generative AI for this assignment violate ASU’s Student Academic Integrity policy and
will be managed in accordance with that policy.
Writing Support at ASU
You can find information on writing centers, for both undergraduate and graduate students, and other writing resources
on the Canvas course for this class.
Writing Guidelines
Your ability to communicate clearly through language is part of the grading criteria. Your work will be evaluated on your
ability to organize your writing, demonstrate original thought, develop ideas, and apply critical thinking. Do not simply
provide a bulleted list of answers to the requirements.
• Use appropriate grammar, spelling, and punctuation. You may need to use first-person for this assignment; use
it judiciously.
• Write in your own words; do not simply “copy & paste” from your references.
o If you quote material with in-text citations, be mindful of the proportion. You must provide context and
interpretation. The #1 area for deducted points is lack of original thought.
o If you use material without appropriate attribution, you are committing plagiarism. This is an Academic
Integrity violation, and it will be managed in accordance with that policy.
• Cite your sources of information and provide references using the Chicago style “Author-Date” system. This is
the #2 area for deducted points.
Grading Criteria
This assignment is worth 50 points.
Item Requirement Points Page Limit
Cover Page • Assignment title, student name and date 5 1
Chosen
Product
• Describe chosen consumer product
• Summarize personal experience 10 No more
than 6
pages for
these items
Customer
Expectations
• VOC, personal and research
• Customer requirements
• CTQs, with targets
30
List of
References
• Complete and correct bibliographic information
• The required citation style is the Chicago style “Author-Date” system.
More information here: ASU Libraries – Citation Styles: Chicago, Purdue
OWL and Chicago-Style Citation Quick Guide
5 Unlimited
Appendix
• Includes any supporting material that may be useful to the reader but is
not necessary to include in the main body of the report
• All material in this section should be referenced in the main body of the
report
0 Unlimited
Format Requirements
File Type Word. Other file types will not be graded.
Font Times New Roman, size 12 pt, must be used for the text portion of the document. Larger sizes may be
used for headings and titles, and smaller sizes may be used for footnotes and illustration callouts.
Layout Standard margins, line spacing, indentation, and paragraphs; One column; with a page number on
each page.
Figures and
Tables
• Every figure and table should have a label and caption (e.g., “Figure 1: …”,“Table 1: …”)
• Every figure and table should be referenced within the text, including those in an appendix
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