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Identify the customer groups your business has selected to target directly. Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographics, behavior, and needs-based segmentation. Also, recall that positioning refers to how customers perceive your product offering relative to the competition.
Submit the following deliverables:
Market Segmentation and Targeting Strategy
Positioning Map
Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
Determine which target market or markets your company is best positioned to serve.
Describe the profile of your primary target market.
Consider the needs of your target market and establish a positioning strategy.
Craft a positioning map to visually display the key benefits and competitive alternatives.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
12-point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format.
Also, see the attached paper with the Marketing Plan.
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