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I will provide the textbook and also a diagram of the source of business for the incite model discussed in class. Please find to scholarly posts as well to tie in your blog. Please read the instructions thoroughly and let me know if any questions arise.
TOPIC: First Four Chapters of Byron Sharp’s How Brands Grow
TASK: Read the first four chapters of the textbook, and write a blog that addresses the following areas:
Based on your reading of all four chapters, how do you respond to Prof. Sharp’s assertion that “Many of the ‘facts’ marketing people believe, particularly about brand buying, are incorrect? Furthermore, many marketers lack the deep knowledge necessary to ask the questions that will lead to new valuable insights” (Page #9). Do you agree? Disagree? Why? Are you intrigued? Why?
Do you see a link between Prof. Sharp’s question “Which Customers Matter Most?” (title of Chapter #4) … and the Source of Business we discussed in the Incite model? Please explain your response.
For both of the above questions, I am looking for your point of view, not a dump or paraphrasing of what you’ve read.
BLOG EXPECTATION
On the outlined modules/weeks, an individual blog post is due about the topic of the week. Keep in mind that your discussion blogs will likely be seen by other members of the course. Take much care in researching and posting a thoughtful post, in order to maximize potential points. Your Point-of-View on the subject is key, not just reporting facts.
Discussion forum expectations: you are expected to post a blog giving your thoughts on the blog topic of the
week.
The approximate length of your individual blog is 750 words minimum (will be checked).
Blog posts are due Sunday @11:59pm on designated weeks
Structure and grading:
The topic addressed as prompted: 10 points
Blog post style, grammar, and composition: 3 points
Proper secondary research and references: 2 points
Total points for the individual blog: 15 points each
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