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I have to write a paper on Avianca, the airline. This is like a follow of up another paper that I have so you can take a look and have an idea. The paper has guidelines.
Discuss the company’s generic strategy and ananalyze its value chain (2 pages)
Analyzis of 4 years key financial ratios, trends seen in the company’s income statement, balance statement, cash flow (3 pages)
Discussion of appropriateness of company’s organizational structure; discussion of other financial, and non-financial issues (2 pages)
Conclusion- your assessment of the street “strategic state of the company”- its past, current and future performance (1 page)
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