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I have included the case that is to be read, an example paper showing what is expected, as well as the rubric guidelines.
Read the Aldi case carefully and learn about the world of discount grocery retailing. Then answer the following questions:
Which of the major positioning strategies is Aldi using (cost leadership, differentiation, or niche)? (Make sure to give some evidence).
Name a competitor of Aldi that is using the same major positioning strategy (cost leadership, differentiation, or niche)? (Make sure to give some evidence).
What are three major tradeoffs that Aldi makes in its processes, procedures, or rules that keep Aldi from being a direct competitor with the competitor you named, and prevents the named competitor from easily copying Aldi’s specific strategy?
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