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Week #1 Integrative Essay. Apply chapter concepts to your corporate scandal in a 5-page essay in this format:
Part I: Conduct a stakeholder analysis. Identify the stakeholder groups impacted by your corporate scandal. Discuss each stakeholder group’s interests and power with respect to the scandal (see figure 1.3, p. 12). Draw a stakeholder map (see figure 1.4, p. 18). Explain key insights you gain into the corporation and/or scandal through this stakeholder analysis?
Part II: Referring explicitly to the Issue Management Process (Chapter 2), explain how your corporation has addressed the scandal. Discuss areas where you believe your corporation excelled at issue management and where it could have done better.
Part III: Drawing explicitly on concepts from Chapter 3, discuss how your corporation/company has engaged in corporate social responsibility OR how you think it should engage in CSR. Consider the stages of corporate citizenship & cite them in your response.
Part IV: Drawing explicitly on concepts from Chapter 13, explain what you recommend senior executives, shareholders, and the board of your corporation/company do in light of this scandal.
EVALUATION: Your essay will be evaluated on the quality of insight and analysis; adherence to assignment guidelines; organization of ideas (e.g. you should have an opening attention getting phrase, a clear purpose statement and preview in the introduction, a body of fully developed ideas and connections to the text, and a conclusion that summarizes your idea and leaves your reader with a final compelling thought); specific use of course concepts; grammar and technical skills. IN ALL sections you MUST use in-text citations and make specific reference to chapter concepts
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