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Multi-level Marketing-Pyramid Scheme Assignment 3
Please in a short 1-2 page response identify a potential pyramid scheme (current) or possibly a scam you have either heard of or been involved with. You can use examples shown in the documentary to support your findings.
Please include in your response the 4p’s of Marketing.
Price, Product, Placement and Promotion.
Example ideas for paper direction:
What was the price of the product introduced to you? This can include the “price to be involved with the scam”.
(Example: $299.00 to own your own personal perfume store)
What type of “Product” is being sold and to whom?
(Example: Airfare, beauty supplies)
Where does placement come into play with this particular scam? For example: A product that may or may not work in a certain area.
(Example: Selling snow shovels in San Diego)
Promotion, there had to be a reason you were scammed or the buyer is being scammed. What type of promotion lured you in?
(Example: Really nice cars being driven by the seminar holdersor elaborate claims to fortune).
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