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Gillette’s ‘We believe: the best men can be’ razors commercial takes on toxic masculinity campaign, launched in 2019, was a notable advertising campaign that aimed to address issues of toxic masculinity and promote positive behaviors among men. The campaign featured a short film titled “The Best Men Can Be,” which encouraged men to reflect on their actions and challenge harmful behaviors often associated with traditional notions of masculinity. The pushback was intense as has also been seen with companies that support LGBTQ+ causes.
After everything you have read for this unit, watch the three videos above. What is similar and what is different? From a theoretical perspective explain what is happening in society. Consider the following article as well to see some of the larger connections: https://foreignpolicy.com/2023/03/19/africa-uganda-evangelicals-homophobia-antigay-bill/
As you prepare your discussion post make sure to take the following into consideration:
How do the readings and videos from this Lesson connect with your own experiences? Provide examples from your life experiences (things you have participated in actively or passively, things you have done, have experienced, or witnessed). Use the assigned readings/ videos to support and explain your response.
In addition, find an example from current events or media (which can include nontraditional media like twitter etc.) which is relevant to what you have been reading. Make sure to provide the web link in order to cite your work.
When you use the texts you should always use a parenthetical citation (author’s last name year of publication: page number) to credit the ideas of the author(s) from which you are referencing.
Reflection Discussion posts should be about 250 words.
https://www.jstor.org/stable/189945
https://www.theguardian.com/lifeandstyle/2021/sep/07/judith-butler-interview-gender
chrome-extension://bdfcnmeidppjeaggnmidamkiddifkdib/viewer.html?file=https://www.sagepub.com/sites/default/files/upm-binaries/13299_Chapter_16_Web_Byte_Patricia_Hill_Collins.pdf
http://www.raewynconnell.net/p/masculinities_20.html
https://www.jstor.org/stable/27640853
chrome-extension://bdfcnmeidppjeaggnmidamkiddifkdib/viewer.html?file=http://www.oregoncampuscompact.org/uploads/1/3/0/4/13042698/difference_and_dominance_-_on_sex_discrimination__catherin_a_mackinnon_.pdf
USE THESE SITES TO FINISH DISCUSSION
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