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For your Capstone Project and Presentation, you will be creating and presenting a
business plan for a real or fictional business of your choosing. Your business can offer
any product or service—use this assignment as an opportunity to research an industry
that interests you! The business can be for-profit or not-for-profit, and can be located
anywhere in the world. While most students choose to write business plans on new
enterprises, you may also base your project on an existing business that is looking to
pivot (e.g. to expand or diversify) in the future. What is important is that the plan is
future-oriented. This means that for existing businesses there is no need to include any
historical financial data.
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