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Discussion Topic
In most economies, price refers to the amount of funds required to purchase a product. This discussion highlights the process for determining a price to stay competitive but justifiable price. Marketers must understand the critical role price plays in the consumer decision-making process and adjust multiple aspects of the marketing mix accordingly.
Comment on the following:
Many fast-food restaurants utilize value menus to stimulate consumer demand and remain competitive, but they should at least cover production costs when pricing these items. Is this a good marketing strategy?
Rubrics
Your original posting should be no less than 500 words of written content, Please check your grammar and spelling; if you use sources other than your own words, make sure you cite. in APA format. NO AI content. Rubrics Posting /Writing Content (No less than 500 words/half a page of writing) if you use sources other than your own words, make sure you cite in APA format.
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