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Discuss the impact of technology in the music industry from a historical context.
•What broad changes have occurred since the introduction of low cost production technology, and digital music consumption?
•What impacts on consumer tastes in music in terms of genre and culture have occurred as a result of technology?
•And what is the current state of the music industry from a competitive and business perspective?
•Discuss barriers to entry from the 1960s to today. Apply Michael Porter’s 5 forces model in this analysis.
•How has the top companies in the industry changed over the past 50-60 years and how has technology influenced those changes?
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