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Directions:
Write a four-five (4-5) page paper, topic below, not including the cover page, table of contents, or references in APA format.
Your paper should contain the following:
Title page (see sample APA formatted paper)
An introduction
4-5 pages of content. Include all in-text citations
A conclusion
References in APA format
Scenario
Imagine that you are an international business consultant to a fictitious company (You may choose an existing or new product or service) that has decided to explore the possibilities of expansion into a foreign market (country).
Instructions
Create a 4–5-page paper in which you justify your assertions for each of the following:
Develop a brief overview of the fictitious company including its product(s) or service (s).
Choose a foreign country where the company would globalize the product or service. Then analyze and discuss the following objectives. You must include all aspects of the objectives.
Develop a brief profile of the country you have chosen.
Discuss the driving force(s) as a result of the company´s globalization plan.
Discuss the strategy to enter the global market for the foreign country you have selected.
Provide a brief comparative analysis between the company’s domestic and global environments.
Analyze and discuss the external factors such as political, economic, technological, and legal environments of the selected country that could benefit or discourage international business.
Discuss an effective pricing strategy for your product or service, taking into account the foreign exchange currency analysis for your selected country.
Conclude by providing key facts to justify the ability to succeed in the foreign market you have chosen.
Additional Requirements
Use four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Paper Grading Criteria:
Organization: 20 points possible
Flow/Readability: 20 points possible
Content/Knowledge: 20 points possible
Bibliography/References: 10 points possible
Followed Guidelines/APA format: 20 points possible
Grammar/Spelling: 10 points possible
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