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Complete a Competitive Analysis Report fulfilling the following requirements:
Research at least 3 direct and 3 indirect competitors
Address the following as part of your analysis of your competitors:Direct competitionWhat direct competition exists for your product/service?
What companies sell similar products/services to the same target market?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module (core competencies, reputation, niche, distribution, efficiency, and innovation)
Indirect competitionWhat indirect competition exists for your product/service?
What companies sell different products/services that fill the same need as your product/service?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module
Future competitionWhat future competition do you expect to have for your product/service?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module
Competitive analysisWhat is your competitive advantage?
How will your product/service compete in the areas of price, quality, unique features, distribution system, marketing/advertising, geographic location, and strengths/weaknesses?
Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module.
Submit
Submit a Word Document containing your assignment and the following requirements:
Competitive Analysis Chart from the FastTrac POSITION module
Competitive Analysis Report
This should be a 2-3 page APA paper (not including the title and reference pages):
APA Requirements1” inch margins
Times New Roman 12 pt font
Double-Spaced
Title Page
Reference Page
In-text citations
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