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Competitive Marketing Strategies: Analyzing Your Organization
Watch this week’s video: Competitive Advantage and Marketing StrategiesLinks to an external site.Links to an external site.
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the examples used for your Weeks 1, 3, or 5 Video Analyses), write a one-page summary that answers the following four questions.
Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
What barriers does the competition face to entering the same market or gaining a competitive advantage?
What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
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