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Company is Scholastic Corporation.
INSTRUCTIONS:
Your boss has
given you the assignment to understand a company. You should choose a company
that is not being done by anyone else in your group. You need to do the
following:
a. Identify the company’s business
model ( how they make money). Give a short history and overview of the firm’s
products. Identify their Generic Business Level Strategies and Corporate Level
Strategies.
b. You need describe the internal
analysis of the firm. Identify their resources and capabilities, and describe
their leadership, culture, organization structure, and core competencies.
c. Analyze their current position in
the market (market share) and determine what they have in their “luggage or
not.” Discuss the major issues facing the company internally. Use the models of
Value Chain, Business Model Canvas, VIRO and RBV perspective.
d. Develop a company SWOT. The SWOT
should also incorporate the findings of your financial analysis and external
analysis.
e. Give strategic recommendations
based off your analysis. Make sure you address how your recommendations will impact
on the firm’s financial position.
Exhibits that
should be attached to the report Value Chain and VRIO for the firm. It is the
quality of data and interpretation which matters. Exhibits should be referred
to and discussed in the report. Do not just repeat data, instead analyze and
tell your boss what the data means. Use headings to help organize your report.
Please make sure you use terms developed in class and from the book. You need
to cite your sources of data. Use end notes to cite your sources. Be consistent
in your format. You may also include a reference page. The paper should be between
10 and 15 fully written pages (this is only your analysis) with an
additional 5 pages of exhibits. The exhibits do not count in the page count. If
you go past 15 pages of content, that’s fine. The references section/bibliography also does not count in the page
counts and needs to be at the end of the paper. What you turn in for this assignment
you should be proud to give to any boss.
The report is
for a business audience and needs to fit a more business style of writing. Use
the following web site for help if you are unsure about business writing style.
Use headings to organize your work. Here
is an example of a business paper in APA: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/basic_business_letters/index.html
Exhibits,
preliminaries, bibliography, footnotes and endnotes, and appendices are not
included in the suggested page count. Note that in several instances the
Professor/Boss expects the use of exhibits, e.g., financial statements. There
are multiple points at which “a graph will speak volumes.” Or a summary exhibit
will efficiently summarize a discussion. The page count assumes 12-Point Times
Roman font or
equivalent, with one-inch margins. Double spacing is easier
for the professor to read and make comments. However, generally a professional
report will be single (or perhaps one and a half) spacing.
A google.com
search is certainly a beginning but is NOT sufficient. You must use sources
such as Hoovers, Standard and Poor’s Net Advantage, Business Insight,
Morningstar, ABI/INFORM, Books in Print (any books on the company, its
competitors or industry?), Business Source Premier, EDGAR, Wall Street
Journal, Business Week, Forbes, Fortune, LexisNexis, Marquis Who’s Who, New
York Times Article, Mergent, IBISWorld, and Wilson Business Full Text.
There are also hard copy references and specialty data bases at the library as
well as other sources at local libraries. Please make Limestone’s Business
Reference Librarian one of your best friends. Use either MLA or APA format for
your Bibliography and make sure you include title, publication, and date.
Certainly, the
firm is more complex than we can do justice to given our time frame and
limitations on our data/information sources. As indicated in the introduction,
the purpose of the overall project is to pull on as much of the perspectives as
we have learned throughout our formal business training as possible in order to
develop a robust understanding of a firm and its environment. As the strategic
consultant you are working at very high levels in the firm to help the
organization consider its current situation and what it can and should do to be
better at achieving its vision/mission/ goals/objectives, an improved strategy,
and a sustainable competitive advantage. In actuality such a task would draw on
both primary and secondary data and might take a consultant 18 months.
Suggested
Outline of Report Content
(Suggested
pages of text, about 10-15)
Introduction
•
•
Purpose of analysis
•
•
Overview/outline of written report
•
•
Description of the company
•
•
Identifies current strategies of the firm.
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