Choose three forms of thought leadership content.  What makes this “good content

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Choose three forms of thought leadership content. 
What makes this “good content” and how might you use such content to build your expertise with your prospective market(s)? Be sure to share examples. 
How might you use buyer personas to connect build greater credibility as a thought leader for yourself or your company?
References:
1. https://moz.com/blog/blog-post-ideas-whiteboard-friday
2. Notes

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