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Chapter attached below!
According to the chapter:
Just what is meant by Environmental Scanning? What does it mean to you in the context of your small business concept? How might you go about doing that “scanning”? p59
What are some common ways you can search for new businesses opportunities?
What are some problems with identifying new business ideas?
Katz defines a Crisis as, “A situation that poses a major problem for the business or its people, in which the survival of the business is at stake, and immediate action is necessary.” (Katz, p70) How would you go about handling such an event? Have you ever been involved in a company crisis? How did it get resolved?
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