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Case: Lambert, S., & Anthony, M. (2021). Swoon: Mixing Up the Perfect Marketing Cocktail. Page 21-37
You should consider organizing your report as follows:
Introduction (Brief summary of the case – not more than 150 words)
Company background (based on data in the case and other sources if appropriate) to set the context for your analysis
Consider the issue/problems/ (Hint: Use the guiding questions provided to identify the issue/problems/decision making situation)
Analyze the issues
Develop alternatives
Present your recommendation(s)
Action plan
Use APA format.
Consult your instructor regarding use of additional academic and relevant non-academic references to support your case analysis.
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