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Case Analyses
Each person is responsible for writing up an case analyses (3 pages maximum, 1-inch margins,
double spaced and 12-point font). Each case will contribute 10% to the final grade. These write-ups
will be responses to questions that I will distribute in advance of each week’s readings. You are free
to discuss and work with groups of any size, however all final submissions should be prepared
independently. If you choose to work in groups, acknowledge all group members involved in the case
discussion.
Students are required to choose one out of the following four cases for this assignment –
1. Aravind (Session 5)
Some guidelines and expectations:
– This is NOT a case summary. Beyond a brief introduction of the company, you should avoid
simply describing the case. Be analytical.
– The purpose of the case is to provide information for you to illustrate your statements and
defend your points.
– Focus. Aim for depth rather than breadth.
– Write in prose; we expect a short essay. Articulate the main points clearly using topic
sentences and make sure the writing and argumentation flows logically. No bullet lists are to
be employed.
– The deadline for the individual essay is 9:00am of the day on which the case is discussed.
!!!!Please see this video :Alexander Osterwalder: Tools for Business Model Generation [Entire Talk] (youtube.com)
!!!!Please focus on Question 5. In order to answer the question well, you need to examine the
key factors underneath Aravind’s success and think about to what extent they can be scalable.
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