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Business 323 Organizational Theory- Assignment 2: Creating Change Models
About this Assignment
It is not uncommon in business for executives in a major corporation to realize that a major change in the business model is needed. However, sometimes this change cannot be executed, either because of internal barriers or a poorly conceived/implemented change plan. In this assignment, you will develop a better change plan for a corporation that failed to adapt to an obviously-changing world.
Prompt
Select, from the following short list, one former business giant for which you will create a change model that would have worked better than the company’s actual change plan did:
Sears, Roebuck, & Co.
Blockbuster
Eastman Kodak
Motorola
Once you have selected your corporation, please complete the following tasks. The assignment should be 1000-1,500 words:
1. In one page or less, summarize the make-or-break market decision that the company faced, what the company decided to do, and the result of that decision in terms of marketplace and business viability.
2. Using Kotter’s 8-step approach, create a change model that reflects your recommended approach to the business model change that the company should have used to implement the necessary change.
3. In no more than one page, summarize your rationale as to why your proposed change model would have worked better than the approach that the company actually used.
4. In no more than one page, summarize the potential danger points to your recommended approach, and how your recommendations help to reduce the danger that the company will not be able to survive the changing market dynamics.
Formatting & Sources
Please write your paper in the APA format. You may refer to the course material for supporting evidence, but you must also use at least two outside sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor’s name).
Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
Secondary sources come from peer-reviewed scholarly journals, such as Journal of Change Management. You may use sources like JSTOR, Google Scholar, and sagepub.com to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)
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