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Assignment Instructions
1. Review Table 16.1: Questions to Address to Configure the Marketing Mix. (located in the file attached)
2. Select any one of the questions in the table to research.
3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:
How can international businesses use any one of the three core applications below to evaluate strategies for addressing your chosen question?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Include a graphic from your research that illustrates your response.
Submit your paper as a single MS Word formatted document by the posted due date.
Requirements
Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).
Do not paste quoted content into your paper. Paraphrase your sources.
Use in-text citations to distinguish every idea that you take from your research.
On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.
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