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Answer the following questions. The answer to each question should be in the range of 100 to 200 words. Feel free to include more content if you wish to.
Readings: Study this chapter 5 “Understanding Consumer and Business Buyer Behaviour” to answer the questions below:
Questions
1.Why do marketers want to understand the customer journey? Provide an example of a customer journey.
2.Identify the stages of the adoption process and describe what might happen at each stage when a consumer considers a new smartphone
3.How do business markets differ from consumer markets? Briefly explain each of the major differences
Please ensure you use one external source for each question to support your answer. Use APA formatting.
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