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After reading the case on pages 512-515, please answer the following 2 questions. Each question must be clearly identified and you must have separate paragraphs for each question. You will be graded based on the RUBRIC presented below.
1. Discuss the PESTEL variables and their effectiveness in evaluating the impact of external factors on the firm. (you may include information from chapter 3)
2. Based on information presented in the case, Identify and discuss relevant PESTEL factors that supported Robinhood’s rise? (be specific to the facts in the case)
3. Although Robinhood was quite innovative, it could not sustain its competitive advantage. Based on information in the case, How did the PESTEL factors change over time to negatively impact Robinhood’s competitive? (be specific to the facts in the case)
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