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2-3 media examples
select your chosen example(s) you’ll be analyzing for this essay. Be sure to provide links to the examples. Remember: when choosing examples, make sure that they’re complex enough, meaning that there’s enough visual/media details for you to dig into, and other elements you can identify for analysis at this point.
Also, discuss how you see this example(s)’s connection to American culture (in terms of appealing to certain cultural values, echoing commonly-held beliefs, commenting on a particular situation or issue happening in our culture, etc.). What draws your attention to this example(s) and why do you want to analyze it?
First, choose 2-3 visual or media examples that are related to one another, either in terms of message, topic (either a cultural value/aspect/issue or a product), and/or creator. These examples can be any kind of visual or media: a print/still advertisement, a commercial (video or audio), PSA, social media post, a billboard, political cartoons, etc. Feel free to mix and match media!
Some suggestions for these examples include:
Examples that are communicating a message on the same cultural issue (such as anti-smoking, drinking/texting and driving, domestic violence, politics, environmentalism, etc).
Examples that discuss the same cultural value (such as home ownership, career or financial success, the military, family values, patriotism, etc.), either reinforcing or challenging it.
Examples that are promoting a similar product (such as luxury or sport cars, trucks, make-up and other beauty products, food, clothing and accessories, etc.)
Examples that share the same creator and demonstrate a larger campaign for the brand, organization, or individual (such as Nike, Banksy, McDonald’s, or the CDC)
Examples that are similar in one of the above ways, but come from different time periods, allowing you to trace the evolution of these messages and how they’re communicated (such as looking at how cigarettes, families, men or women’s roles, or a brand itself like Nike are represented differently over time).
Objects:
Cars (luxury, eco-friendly, sport)
Fast Food (or other kinds of foods & food items)
Beverages (soda, alcohol, bottled water, sports drinks)
Clothing
Make-up and Grooming products (soap, shaving cream, shampoo, perfume, face wash, toothpaste)
Cleaning products
Electronics (computers, phones, televisions, video games)
Prescriiption Drugs/Medication
Cultural Values:
Patriotism
Career
Equality
Wealth
Family (including marriage and parenting)
Health
Education
Home Ownership
Retirement
The American Dream
2nd Amendment
Beauty
Privacy & Security
Social Issues:
Gay Rights
Feminism
Police Brutality
Domestic Violence (and other forms of abuse)
Mental Health
Class issues
Race issues
War
Economy
Presidential/Political Campaigns
The Environment
Poverty
Behaviors:
Diets
Driving
Relaxation
Consumption
Exercise
Dating
Drug Use, Smoking, Drinking, Gambling (or other addictive behavior)
Brands
Automobiles: Ford, Dodge, Chevy, Honda, Volkswagen, Mazda, BMW, Lexus, Mercedes, Cadillac, Porsche, Tesla, Harley Davidson
Beauty and Grooming: Dove, Old Spice, Neutrogena, Cover Girl, Revlon, Dior, Chanel, Dr. Bronner’s, Tampax
Food: McDonald’s, Burger King, Taco Bell, KFC, Domino’s, Carl’s Jr, Got Milk?, Snickers, Skittles, Doritos, Lean Cuisine, Nutrisystem, Gatorade, Coca Cola
Organizations and Major Brands: NFL, ASPCA, Nike, Apple, Windows, Susan G. Komen, PETA, US Military (Navy, Air Force, Marines, Army, National Guard)
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